If you think you know everything Sephora has to offer, think again. The massive retailer continues to give beauty lovers a rush by updating its offerings with the latest and greatest every few months. From long-awaited haircare releases to pampering skin-care solutions, there are several new labels and products that DIY-ers and cosmetic fanatics can play with. Get ready to test out some of these fresh brands all available at Sephora now.
Madam C. J. Walker Beauty Culture
Sephora is making history today by bringing Madam C. J. Walker’s hair products back to the forefront. The renowned beauty expert became America’s first self-made female millionaire by pioneering a business formula that catered to the needs of African-American hair textures, and now her vision lives on at one of our favorite beauty retailers.
Try it: Madam C. J. Walker Coconut & Moringa Oils Curl Conditioner, $24
Ouai
Celebrity hairstylist Jen Atkin just released her own collection of sprays and elixirs at the beginning of this month. The products have already brought in a huge fan base that includes Chrissy Teigen, Reese Witherspoon, and Nicole Richie.
Try it: Ouai Haircare Treatment Masque, $32
The Estée Edit by Estée Lauder
The Estée Edit Collection is another newbie you don’t want to miss. It includes an entire range from skin care to makeup that targets a beauty-loving audience. The line includes bold lipsticks, contouring sticks, and powerful makeup removers. Plus, there are a few products hand selected by influencers like Kendall Jenner and Irene Kim.
Try it: The Esteée Edit by Estée Lauder Flash Photo Gloss, $20
Sol De Janeiro
Sol de Janeiro is a brand with rich Brazilian attitude that is now available on Sephora’s online store. The Bum Bum Cream has a cult following for its tush-smoothing results.
Try it: Sol de Janeiro Brazilian Bum Bum Cream, $45
Wander Beauty
Supermodel Lindsay Ellingson is also joining the Sephora lineup with her new Wander Beauty lipsticks. The highly pigmented bullets come with two colors—one on each side of the stick—for twice the amount of fun.
Try it: Wander Beauty Wanderout Dual Lipsticks, $30
The Egg Collection
Too Cool for School also introduced us to the new Egg collection. The adorably packaged line includes egg yolk extracts and albumin from egg whites to repair and nourish dehydrated skin.
Try it: Too Cool For School Egg Mouse Body Oil, $25
DermaFlash
If you’re a fan of high-tech beauty tools, look for Dermaflash in the Sephora aisles. The brand’s exfoliating device helps remove dead skin cells and facial hair at home. And even though it’s powerful enough to blast away flaky skin, it won’t leave you red.
Try it: DermaFlash Facial Exfoliating Device, $189
