Everyone On TikTok Is Using Blush For Eyeshadow & It Makes So Much Sense

by Martha Adams

Beauty & Makeup Clipart Set Eyeshadow Lipstick Blush Hairdryer

This 23 piece personal & commercial use instant download clipart set features beauty & makeup graphics in neutral colors.

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Why You Shouldn't Use Lipstick as Eyeshadow, or Vice Versa

You’re running out and forget to bring eye shadow or blush; instead of picking some up from the corner store, you grab your matte lipstick and blend it in on your cheekbones and eyelids. Anyone who wears makeup has done it at some point: took a cosmetic meant for one thing and used it for another. It’s all meant for your face, after all—so what could be the harm?

Don’t put lipstick on your eyes, and vice versa

When you buy lipstick, that product is tested for one use and one use only: your lips. It may seem harmless—if it’s safe around your mouth, it must be safe around your eyes, right? But as cosmetic chemist Kelly Dobos told Lifehacker, “Using lipstick in the eye area is just one example of a potentially dangerous substitution because most of the red pigments approved for use in lipstick are not approved for use in the eye area due to the potential for irritation or allergic reaction.”

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It’s not just your eyes that you have to be careful about—using eye products on your lips can also be dangerous. Eye shadows, for instance, can have iron in them, as well as ultramarines, ferric ferrocyanide, and chromium oxides. The skincare and natural makeup company Sterling Minerals explains, “These are approved safe for topical skin application found in mineral makeup products and all other forms of cosmetics, but not for use in lipstick or lip gloss.”

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What are the risks?

The main risk for cosmetic substitutes is allergic reaction and irritation; the product you are using may contain ingredients that your lips do not react to but could cause a severe allergic reaction around your eyes. The FDA warns against the using cosmetics in areas where they weren’t intended:

Don’t use any cosmetics near your eyes unless they are intended specifically for that use. For instance, don’t use a lip liner as an eyeliner. You may be exposing your eyes to contamination from your mouth, or to color additives that are not approved for use in the area of the eye.

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Wear eyeshadow on your lips, meanwhile, and you run the risk of ingesting harmful chemicals.

What are safe cosmetic substitutions?

Using lip liner as eyeliner or lipstick for eye shadow, it seems, is a bad idea. But using eyeshadow or lipstick as blush, or lip liner for eyebrows is relatively safe. In fact, some publications like Teen Vogue suggest people with red hair use lip liner to get an accurate tone for their eyebrows. And makeup tutorial site The Beauty Department offers detailed instructions on using matte lipstick as a substitute for blush.

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But be aware: Lipstick used as blush can cause breakouts or what is called “acne cosmetica,” where makeup is the root cause of a person’s acne. Other than a bout of acne, however, there does not appear to be any serious risk to dabbing your cheeks with your favorite lip color. Just try not to mix cosmetics for your eyes and mouth and keep an eye out for harmful additives. And of course, if you notice any serious reactions, stop use immediately and contact your doctor.

Everyone On TikTok Is Using Blush For Eyeshadow & It Makes So Much Sense

The idea that there is a strict set of rules when it comes to makeup has been well established as an antiquated way of thinking. It never really made sense given that makeup is a mode of self-expression, and modern beauty trends continue to push boundaries and encourage experimentation and play. While there are certainly guidelines and tried-and-true methods, makeup lovers have come to learn that nothing is set in stone, especially as new products and techniques (and TikTok beauty hacks) emerge constantly. One of the latest trends circulating on social media is using blush for eyeshadow — it's a friendly reminder that makeup products can (and often should) be used outside of their intended purpose.

Applying blush to your eyes is an easy way to achieve a monochromatic look, but even if that’s not what you’re going for, blush can make for stunning eyeshadows that mimic the natural flush of your face (which is actually not just on your cheeks). Blush and eyeshadow formulas are somewhat similar, so swapping them tends to work pretty seamlessly. The same goes for other makeup staples — bronzer works to contour your cheeks, and can also make for a great contour for the crease in your eyelids for a naturally sculpted look. And who says you can’t apply your favorite concealer all over your face as a foundation?

Ahead, discover some of the best ways to repurpose your makeup favorites — and perhaps create some of your best looks yet.

We only include products that have been independently selected by TZR's editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Blush As Eyeshadow

Rare Beauty’s Soft Pinch Liquid Blush has been a favorite of BeautyTok’s for a while now, but lately, creators have taken to using it as an eyeshadow shade. The highly pigmented formula blends like a dream, so it’s almost a no-brainer to apply it to your lids — or really anywhere on your face.

Bronzer As Eyeshadow

If you love a natural makeup look but still want a little something on your eyes, bronzer will do the trick. Simply apply your favorite bronzer shade on the crease of your eyelids and blend out so there are no harsh edges. It’s barely detectable, but your eyes will instantly appear more defined. Of course, you can also build off of this crease shade to create a more intricate look.

Concealer As Foundation

Finding the perfect hydrating concealer formula for your skin is no easy feat, so why not get the most out of it? Using your concealer as a foundation will not only pare down your routine, but you won’t have to worry about two different complexion formulas potentially clashing or looking patchy together.

Lipstick As Blush

Using lipstick on your cheeks is yet another monochromatic makeup hack that doubles as a general makeup hack (the true beauty lovers have been doing this for years). After all, if a lipstick shade is flattering on your lips, it’s pretty much guaranteed to be flattering as a cheek color. Plus, a hydrating lipstick will give your cheeks a dewy shine, so there’s no need to highlighter on top.

Eyeliner As Lip Liner & Vice Versa

Eyeliner and lip liner formulas are essentially the same, so it makes perfect sense to interchange them. However, it’s always best to be cautious when using something on your eyes that wasn’t intended for that area, as it could cause irritation.

Mascara as Brow Tint

As long as the brush is delicate enough, your mascara can easily double as a brow tint — just make sure the color matches and isn’t too dark for your eyebrows.

Eyeshadow As Highlighter

Have a shimmery eyeshadow that you love to use as a pop of highlight on your inner corner? Try applying it to the tops of your cheekbones for a gorgeous glow. This eyeshadow shade from Anastasia Beverly Hills is particularly stunning as a highlighter — plus, it comes in the Modern Renaissance palette, so there’s a good chance you already own it.

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